0-1 Project

Sessions by Masterclass is a new hands-on format by MasterClass where you can learn alongside the world's best by working on projects and activities as part of a structured curriculum.

ROLE

My Role: Principal Product Designer

Tools: Figma, ProtoPie, FigJam, Kap, Gifski, MIRO, Usertesting.com

Skills: ADA, Interaction Design, Information Architecture, Prototyping, Storytelling, Apple TV HIG, UI and UX Principles, Usability Testing, User Interviews, Design System

Platforms: iOS, Android, Web

Challange Accepted

4 Months to Deliver

We faced an incredibly tight deadline to launch the new Sessions before Christmas, with the goal of capitalizing on the holiday season's popularity for gifting.

DISCOVER

Getting Full Picture from Project Strategy to Users Feedback

The Problem

User

"I value the practical tips in your classes and want more; they help me learn, engage more, and make the most of my investment."

Confirmed by UXR and data

business

There's potential to improve diversity in learning formats, personalization, skill development, community engagement, and real-world applications.*

Based on public and Internal Research
*Metrics: User Satisfaction, Engagement, and Retention

Market and User Insights

Competitive Analysis

confirm assumptions

User Obsession
in Action

Usertesting.com, Zoom User Interviews, surveys, prototype testing, card sorting, A/B testing

ideate

Features List

Based on Value Proposition Canvas

Supplemental Materials

Tools/Supplies list

Intnteractive Class Quiz

Discovering New Formats

Every format was considered based on: output/value, an effort to build, price, time commitment, word of mouth, and impact.

Final Format

30-day guided sessions, where you practice your skills and achieve tangible outcomes upon completion.

Roadmap Planning

Ideas Prioritization

cross-functional team

Marketing, Brand, Content, PMs, Devs, Data, Designers

Video mood board from the marketing team

Brand assets

Trying assets in the product

Execution

Thousands of Pages

Optimizing Engagement

We conducted an experiment to test different thumbnails on the homepage and found that action shots outperformed the control in terms of clicks (+7%) and user sessions (+3.9%). On the other hand, the impact of high-quality headshots on clicks was inconclusive, but they showed better performance on user sessions (+7.6%).

Example of testing the hub page with the “Social proof” outcomes section which led to a 5% CTR increase.

Iterative Approach

CRAFT

iPhone, Android, Web

Dark Mode

A common issue in old age is cataracts or problems produced by cloudy ocular media. Individuals with such issues have trouble processing interfaces in light mode; to help them, I designed a dark-mode experience for Android first.

Web ADA Compliant Design Solutions

RESULTS

North Star Goal has been achieved!

Retention

56%

90% of members completed sessions and renewed their membership, resulting in a year-over-year revenue increase

Content Consumption

+17%

NPS Score

+7%

Bake like a Pro

Promo video for “Sessions” by MasterClass